The problem
Every lead from every ad campaign landed in one WhatsApp Business account. Volume was high — which made it worse. No way to tell a serious bulk buyer from a casual enquiry, no follow-up system, no visibility. Most leads were simply lost.
What we built
- A qualifying WhatsApp bot. Before a human touches the lead, the bot asks three questions: budget range, purpose, rough order quantity.
- Automatic lead scoring. Answers feed a scoring system that ranks every lead the moment it arrives.
- A CRM built around the score. Sales sorts by score and status, works the pipeline top-down, and tracks everything — tasks, notes, emails — in one place.
The result
One campaign brought 677 leads. Instead of drowning a WhatsApp inbox, they arrived pre-qualified and ranked. The sales team's attention goes to the best leads first, and the business went from losing most enquiries to full visibility of its pipeline.
If you spend on ads, the cheapest improvement is rarely more ads — it's making sure no lead you already paid for gets lost.